Set Your Content Distribution Strategy Right, from the World Go!

Set Your Content Distribution Strategy Right, from the World Go! 

There are no points for guessing why the market for content has opened up so much in the entertainment industry recently. It is definitely because of the number of platforms that have emerged in the recent times. Making movies has also become not-so-expensive. Anybody with a good digital camera, a small yet good team can produce amazing films! 

Although everything looks very romantic from the outside, there are some harsh truths that need to be considered as well. 

Since filmmaking has become a bit easier, what matters the most today is the content. Content definitely is the King that separates mediocre, good and extraordinary films. Amidst all this mayhem, what has become even more crucial is content distribution. What is the point in making a film and keeping it in the backburner for years? All that money and effort almost goes into the drain if the film is talking about something very contemporary. A few years down the line, the film would become obsolete and not-so-relatable.

It is always advised that even before the film is made, you need to think some sound content distribution strategies so that you are not running towards a dead end or fighting a lost battle. There are many content distribution companies in India which already have their markets and networks all over the world.  All you have to do is tie up with one of the content distribution companies and they would take the onus of distributing your films worldwide.

Over the years, sensibilities of audiences have also changed as they are exposed to a whole variety of films. Most indie films today are taken to different content markets and festivals before they are screened in their respective countries. So basically content distribution companies help you sell the film before they are released. What you make after the theatrical release is a bonus. Also when your content is distributed via various international markets, you start getting a sense of what the response is like. To top it, your film gets a lot of traction if it has done the festival rounds before it is screened. More people are curious of watching a critically well-acclaimed film that has got a good response.